Euronews becomes the first international news channel for all sports, announcing the launch of its ‘Sports United’ programme. Euronews and SportAccord signed a historic collaboration for sports programming, which will enable the global broadcaster and the union of all 92 international sports federations to establish a new sports programme.
The partnership shall revolutionize the global news coverage of sports. Euronews, a multi-cultural news channel broadcasting in 13 languages will distribute original sports news to an upmarket audience with a worldwide geographical spread.
Under the agreement, Euronews will, amongst others, run a weekly sports-programme ‘Sports United’ starting from January 2015, as well as several special magazine shows, focusing on specific sport disciplines. Euronews viewers will also have access to major national, regional and international competitions, from football and gymnastics to beach volleyball and judo.